Building a brand from scratch
Lexylicious is a brand that has taken the world by storm, providing unique and original custom-made jewelry pieces for women of all ages. As the brand continues to grow, we had the pleasure of sitting down with the founders to talk about how they turned their passion into a successful business.
The founders, Samantha and Alexandra, both had a passion for fashion and design from a young age. However, it wasn’t until they met each other in college that they realized they had a shared interest that could turn into something more. After much research and planning, they launched their brand, Lexylicious, in 2015.
When asked what their vision for Lexylicious was, Samantha explained, “We wanted to create pieces that were not only affordable but unique and personalized to each individual. We wanted our jewelry to make women feel confident and empowered.”
Challenges and Opportunities
Launching a brand from scratch is never easy, and Samantha and Alexandra faced many challenges along the way. One of their biggest obstacles was building a customer base, especially in the beginning when they had limited resources for marketing and advertising.
However, they soon realized that by offering customized pieces, they were able to differentiate themselves from other jewelry brands. This allowed them to tap into a market that was looking for something unique and personalized.
Another challenge they encountered was sourcing materials for their jewelry. Samantha explained, “We wanted to make sure that our materials were ethically sourced and of high quality. We spent a lot of time researching suppliers, but it was worth it in the end because we now have a reliable network of suppliers that we work with.”
Staying True to Their Passion
One of the key reasons that Lexylicious has been so successful is because Samantha and Alexandra have remained true to their passion for design. They continue to create pieces that excite them and that they are proud to wear themselves.
“We have never compromised on the quality of our pieces or taken shortcuts in production,” said Alexandra. “We believe that if you are passionate about what you do and focus on creating something unique and of high quality, success will follow.”
Plans for the Future
As Lexylicious continues to grow, the founders have exciting plans for the future. They are currently working on expanding their product line to include more accessories and hope to eventually open a physical store.
Samantha and Alexandra also recognize the importance of giving back and have plans to start a philanthropic arm of their brand. They want to use their success to empower and uplift women, especially those in underprivileged communities. Should you want to discover more about the subject, ice cream sandwiches new jersey, to supplement your reading. Find valuable information and new viewpoints!
Final Thoughts
Turning a passion into a successful business is no easy feat, but Samantha and Alexandra of Lexylicious have done just that. By staying true to their vision, offering unique and personalized pieces, and focusing on quality, they have built a brand that continues to grow. We can’t wait to see what the future holds for Lexylicious!
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